Alter, is an impact-oriented brand where we help, build and support the community we thrive in. We take pride in our efforts to inculcate inclusivity, and we want to extend it to the planet as well.
Plastic has become omnipresent over the past few decades. While innovations in eradicating plastic from our daily lives are in progress, it is equally important to recover the plastic that has already been discarded in the environment. We are partnering with ReCircle in their Plastic Neutral Program to not only recover the amount of plastic our business puts out in the environment but also mitigate its effects on the environmental, social and economic fronts of the plastic waste industry.
How are we doing this?
ReCircle’s Plastic Neutral Program is an effort to impact all aspects of the waste management sector. Environmentally, waste is being diverted from landfills & oceans. We are also a part of ReCircle’s social movement that supports the livelihoods of informal waste workers by buying low-valued, non-recyclable plastic from them.
Rest assured, with every order, we are recovering its equal weight and more. Put simply, for each of our product (which weighs 15 grams), we are recovering equal to the weight of 20 shampoo sachets.
What is the process?
Collection: Low-value, multi-layered packaging (MLP) plastic waste is collected from informal waste workers, landfills and dumping grounds, and waste generators like households, offices and institutions.
Pre-processing: This collected plastic is brought to a segregation facility to further sort and cleaned, if need be. Then, it is pre-processed by baling or shredding. This is our Step 2.
Processing: The pre-processed plastic waste is dispatched for final processing to relevant processors. It is used as raw material for conversion to energy, road-making or other alternative applications like recycling.
At Alter, we value transparency. So our certification will be accompanied by traceability documents, which will be shared on our platform along with ReCircle and anyone can reach out to us to see the documents.
What can you do to make an Impact?
Waste is waste only if you treat it so. With ReCircle, it is a resource. Make your waste matter in the following steps :
1.Collect all your recyclables (paper, plastic, metal, glass).
2.Sign up with ReCircle at https://www.recircle.in/
3.Find the drop-off point closest to you at https://www.recircle.in/web_service_dropoff/
And Voila ! Recycle!