Why We Started

We are Surbhi and Arnav Gupta, co founders of Allter and parents to our bundle of joy Ved. When we became parents we knew we wanted every aspect of our parenting to be organic and sustainable. As parents we are all equally concerned about what goes inside our babies’ body as much as what goes on her and that’s why Allter was born, to provide organic and sustainable baby care products that are designed to perform while being good for the baby and for the planet.


Our Mission

Our mission is to make a green difference for parents like you by offering conscious choices that do not compromise with your baby's gentle care. We are committed to making sustainable baby care simple and easy to integrate into your daily lifestyle.

As a parent, you always want the best for your little one, and we understand the immense love you have for them. That's why we strive to be a safe and supportive space for parents who are committed to providing the best possible care for their babies.

We know that you go to great lengths to ensure your baby receives only the finest, gentlest, and most natural products. That is why, our Allter Baby care range is thoughtfully crafted with the highest quality ingredients that are not only gentle on your little munchkin's delicate skin but also kind to the earth.

As fellow parents, we believe that every parent deserves peace of mind, knowing that their child's well-being is our top priority.

As a mother, I wanted my baby’s journey to be earth friendly and safe for his health. Even before Avyaan was born, I spent a long time looking for a plastic-neutral, safe product and found during my research that most diapers contain a plethora of harsh chemicals and take centuries to decompose. So it was a sense of great satisfaction when the first diaper I used on my baby was an Allter diaper!

Something as indispensable as a baby diaper should be created with sensitivity and care and thankfully Allter understands this and has launched an extensive range of India first certified rash-free, zero chemical diapers and baby wipes. As a mom and an eco-investor eager to support sustainable alternatives, I feel happy and proud to associate with Allter because it is not just a brand but a mission to keep our babies and the planet safe.

- Dia Mirza (Strategic Investor and Brand Ambassador)

Why Us?

Babies and the environment are at the core of designing every product. Allter was born because we noticed how eco-friendly products often compromise on the functionality and features that eco-conscious parents need. On the other hand, while conventional products have all the features, they come at the cost of exposing babies to many harmful chemicals with long term health consequences.

We don't want parents choosing between functionality and eco-friendly credentials in a product! That is why, we at Allter are committed to making baby care products eco-friendly without compromising on functionality and performance.

Trusted Certifications

Our third party certification provide the assurance that our products are safe for both your baby and the environment.

Mindful Materials

Our products are made from mindful and sustainable raw materials and processes that are again mindful to the environment.

Chemical Free

Our product are free from over 60+ harmful chemicals present in conventional diapers.